David Magazine : |
07.28.04
IF YOU’VE BEEN DAZZLED BY FIRE twirlers, run into
a celebrity or been shocked by trapeze artists flying
above the dance floor anytime you’ve been out in
Atlanta the past five or six years, chances are you’ve
been at a party produced, promoted or pushed by Bill Kaelin. |
He’s
the marketing guru behind events at Kaya, the Nomenclature Museum
and Fusion; was the first promoter in town to
convince Danny Tenaglia to spin here; has locked down celebrity
appearances from Madonna to Wesley Snipes; and he made eleven50
the scene to beat for more than two years.
But he’s traded a venue that holds up to 1,000 people
a night for one that tops out at 150, max. The out 34-year-old
now is a manager and part owner of Bazzaar, a small restaurant
and lounge next door to The Fox Theatre.
Bazzaar’s original owners — Castanzo Astarita
and Mario Maccarrone — have tried several concepts in
the location, including a Tuscan restaurant and a tapas bar
called Bazzaar. With some coming additions, Kaelin hopes to
take Bazzaar in a whole new direction.
David sat down with Kaelin at his new digs to find out what’s
up.
David: What’s going on here?
Bill Kaelin: The idea at Bazzaar is to find that perfect
place between a restaurant and a bar, a place that serves
food until 1 in the morning. And we have DJs, but your music
is not going to be your regular club music. Pretty much, this
is like my own living room, except it holds a hell of a lot
more people.
What’s this we’re listening to?
BK: It’s our early-evening crowd, so this is down-tempo
house music. Basically, we’re going to be playing down-tempo
beats until about midnight every night, and then we bring
it back up. It’s kind of like the “Buddha Bar”
CD concept.
We’re not going to have resident DJs, but you’re
going to get a chance to hear all the talent that we have
in this city. If anything,what you’re going to get here
is eclectica - music that’s across the board, but still
conducive to shaking your ass, sitting on the couch, or making
out with your boyfriend in the corner.
What is it that attracted you to a career as a promoter?
BK: What I love the most is that it’s my art form.
I don’t paint, I don’t dance, I don’t sing.
But I can create one hell of an atmosphere for serving food,
showcasing DJs and filling a room full of energy.
You had that at eleven50, though. Why leave?
BK: When I walked in here and they had almost no business,
it was like a blank canvass for me. The ideas just started
flowing. At eleven50, I peaked out. I just couldn't get excited
about it anymore. I wasn't able to keep that much energy going
week in and week out. So, I knew I needed something different.
Tell me about the new challenge.
BK: In some ways, it’s the same challenge. People who
run clubs have a responsibility to provide something that
is really good to their customers. In the case of a place
that serves food, well, most Americans will eat whatever you
put in front of them. But if you show them a new way to eat
their food, or drink their wine, or listen to their music,
you give them another option that is so desperately needed
in this city.
What do you like about this new space?
BK:It brings a European influence. The owners here, they’re
so much more mellow and open-minded. Without a doubt, they
impress me, over and over. I did an internship back in the
day at Walt Disney World, and I was living with guys who were
French and Italian. They were so different. I mean, Mario
and Castanzo inspire me on a daily basis. Their way of life
is so laid back. Americans are so go, go, go! They take things
so much slower, and I think they enjoy life more because of
that.
Wait, wait, wait … you worked at Disney World?
BK :Yeah, I was a lifeguard at the Yacht & Beach Club.
It was wild. You’d work for them, and then you’d
take classes on marketing. Working at Disney was like working
for a cult. You’d go to their apartments after work
and they’d be playing ‘The Little Mermaid Soundtrack’
for a cocktail party. It was insane.
Ha! Back to the present: So, the party boy slows
down, huh?
BK: Yeah, I have to. I can’t keep doing the same thing
over and over again. You know, at the\ end of Madonna’s
new show, it ends with two signs that come together that say,
‘Re-invent Yourself.’ In the end, ism’t
that what it all means? This is a whole, brand new thing for
me, and I love it.
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