How Bazzaar: |
06.10.04
Remember when eleven50 changed from VIP vinyl banquettes
to free-for-all cotton couches? The last remaining member
of the four-person crew that introduced the super-club
to the city and helped it rise to the top, Bill Kaelin
recently abandoned his marketing position with the now
corporate-owned club to develop something entirely different. |
Rather
than look for the next big thing, Bill decided to downsize,
at least in capacity, and begin work with Bazzaar. Pumpkin-colored
walls and softly draped madras adorn this warm space that, with
a capacity of only 120-odd people, is a far cry from eleven50.
Fewer people are fine by Bill, as he hopes to tailor Bazzaar
to the needs of an increasingly smaller audience who is interested
in quality music and culture. "I'm not going to have
a resident DJ because there is so much local talent that does
not get utilized."
Cocktails and conversation is another key idea to Bazzaar's
update from Mediterranean restaurant to a lounge serving small
plates. "These huge clubs don't have any place where
you can hear another person speak. Here, I want people to
be able to lay on one of the couches with their feet up, just
chilling and actually having an intelligent conversation."
Bill is not too keen on pop culture. "Americans have
all been 'American Idol'-ized. They've all been suckered into
accepting mediocre talent, mediocre service, mediocre everything.
We have a sterile culture in which everything is the same."
For the original group that started eleven50, the goal was
to open a large space that allowed many people to hear new
music and see new things. The club's new ownership, however,
did not hold on to that ideal.
"The McDonald's-land of club people bought the place
out and now it's just about making the most money for the
least expenditure."
A believer that life imitates art, Bill sees that mass media
and club owners influence the public and therefore have a
responsibility to it.
"There are so many people that will just eat anything
you serve them. So if that's the case, why not serve them
something @#%$ing good?"
Although big things are in the works for Bazzaar, it's a
bit too early for Bill to comment on exactly what will happen.
In the meantime, he recommends that people pop in Thursday
through Saturday to get an idea of what it is becoming.
"I'm not a traditional artist -- I don't paint, I'm
not a musician. To me, my art is creating an atmosphere and
I'm re-inspired to do that again."
-- Layla Bellows
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